What are some good FAQ examples?

Learning from the Giants: Best-in-Class FAQ Pages

The best way to improve your own website is to analyze good FAQ examples from successful companies. These brands have invested millions in user research to determine the optimal way to present information.

By analyzing their strategies, we can identify common patterns that you can apply to your own site today.

1. McDonald’s UK: Transparency and Trust

McDonald’s "Good to Know" section is a gold standard for handling brand reputation. They don't just answer logistics; they answer rumors.

• The Strategy: They tackle difficult questions head-on, such as "Is your meat real?"
• Why it works: The design is clean, but the content is the winner here. Each answer is detailed, citing sources and facts.
• SEO Lesson: They optimize for "People Also Ask" questions. By directly answering the public's doubts, they capture traffic from curious searchers, not just hungry customers.

2. Shopify: The Educational Hub

Shopify’s Help Center is less of a "FAQ page" and more of a "Knowledge Base."

• The Strategy: Categorization. Because their product is complex, they break questions down by lifecycle stage: "Starting," "Selling," "Marketing," "Managing."
• Why it works: It guides the user. It anticipates that a user asking about "Marketing" might also need to know about "SEO," so they link these sections together.
• SEO Lesson: Internal Linking. Shopify’s FAQs are dense with links to other relevant articles, which passes "link juice" around their site and keeps users engaged longer (Dwell Time).

3. Netflix: Personalization and Speed

Netflix knows that when you are on their FAQ page, you are likely frustrated because something isn't working.

• The Strategy: Search-First + Personalization. If you are logged in, the FAQ page might say "Reset password for [Your Email]" or "Fix streaming issues on [Your Device]."
• Why it works: It removes friction. The search bar is huge, and the "Quick Links" address the top 3 problems occurring right now.
• SEO Lesson: User Intent. Netflix understands that users want quick fixes, not long stories. Their answers are short, punchy, and technical.

Summary of Key Traits

What do all these good FAQ examples have in common?

1. Searchability: It is easy to find the specific question.
2. Clarity: The answers are jargon-free (unless necessary).
3. Actionable: They don't just explain the problem; they solve it.